ASIA'S TOP SPORTS EXPERIENCES AGENCY
Beyond the Game
We believe in connecting Sports Assets with Corporates and the Sporting Fans

Assets
Equipped with profound knowledge on the sports industry, The Experiences Firm build sustainable ecosystems to support clubs and athletes through the commercialisation of sports assets.

Brands
Leveraging on our extensive network, The Experiences Firm forge partnerships that enhances brand exposure, creating value and memorable moments for both fans and clients.

Fans
For passionate fans, every game is an adventure. 1896 Travel, powered by The Experiences Firm, not only offers bespoke travel packages to events but also brings the event experience to them, bridging the gap between the Live Sports Experience and the fan.
WHAT WE OFFER

Sports Travel
We re-imagine Live Sports Experiences with travel packages to the most coveted sports leagues in football, basketball, tennis, golf, and Formula 1, alongside enriching school education trips and corporate events.
1896 Travel, powered by The Experiences Firm, have over 14 years of expertise, creating unforgettable journeys for sports fans, students, and professionals alike.
VIP Hospitality
We offer unparalleled opportunities for fans, sponsors, and organisations to enhance their event experience, redefining attendance with executive lounges, premium seating, luxury accommodations, and personalised transfers.


Events
We specialise in creating tailored sports events, from thrilling play experiences to insightful conferences and engaging exhibitions, ensuring that participants, fans, and partners enjoy every moment.
Intellectual Property
Offered under SportXip, The Experiences Firm transforms iconic brands into powerful intellectual properties, extending their reach beyond traditional boundaries.
We create immersive fan activations, high-impact merchandising, and strategic partnerships that amplify brand influence on a global scale.


Exclusive Experiences
The Red Carpet Club, the exclusive experiences brand under The Experiences Firm, offers unparalleled access to unique and unforgettable sports experiences, including behind-the-scenes moments and exclusive meet-and-greets with sports icons.
Corporate Sponsorships
We curate, manage, and match corporations with valuable sponsorship assets, such as individual athletes, teams, and sporting events, ensuring a win-win situation for both brands and sports assets. Our expertise lies in identifying partnerships that align with a brand’s objectives, delivering maximum visibility, engagement, and mutual impact.


Sports Development Pathway
(Coming Soon!)
We build strategic framework that guides individuals, teams, and organizations from grassroots to elite levels, ensuring that every participant can achieve their full potential.
events

Liverpool EPL & UCL Double Header Full Experience
7 – 14 March 2025
Liverpool, United Kingdom

Liverpool vs Arsenal Full Experience
8 – 14 May 2025
Liverpool, United Kingdom

Liverpool vs Crystal Palace Full Experience
22 – 28 May 2025
Liverpool, United Kingdom

The Messi Experience Asia Tour
From November 2025 onwards
9 cities in Asia
News
In the Spotlight: Our Media Features
Sports Minutes: How 1896 Travel is giving weekend warriors a glow up like no other, with pro-level away day experiences
Want to feel like a pro footballer? Weekend warriors travel from Singapore to Vietnam for the experience
Overseas school trips more popular and meaningful after Covid-19 pandemic
Football Tourism on the Rise
Singapore Reds for Anfield party
News
In the Spotlight: Our Media Features
Sports Minutes: How 1896 Travel is giving weekend warriors a glow up like no other, with pro-level away day experiences
Travel with a twist! Weekend warrriors are turning their social games into pro-level adventures overseas. Complete with referees, live broadcast and the adreneline of high-level competition. Intrigued and interested? Sports minutes has the details!
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Football Tourism on the Rise
May 21, 2024 -
Singapore Reds for Anfield party
February 8, 2020
testimonials
Hear from satisfied clients who’ve experienced our commitment to quality and service.
My wife and I are very pleased with the services Justin provided us and we are also very impressed and pleased with Gary’s leadership and patience throughout trip. It is a mammoth task handling 30 pax with a wide range of requests and needs but he was up to the task.
Gan Chong Bin
Justin was really accomodating and answered all my queries. He is the person I would go to for my future trips as well.
Rohinesh
Keep up the good work. We were very pleased with the entire engagement with your firm. Special shout out to Justin and Jun Ming.
Tan Kia Neng
Thank you 1896 Travel, powered by The Experiences Firm for helping me and my son to fulfil our dream by planning, organising and coordinating to make our trip an amazing experience!
Koh Ming Shao
They have made my dreams come true. Enough said. Travelling with easy going kopites was great. Hotels, Flights and match tickets were provided within the asking prices, but if you want better, always can pay a little more to upgrade them. I can see the agent is always trying to squeeze events as much as possible. Makes our money well spent!. We got our autographs, photos and fittings all well worth. Lastly, a big Thank you to AK, and Di for the coordination.
Please support your locals!
Edwin Sin
My son and I had an awesome time on a recent trip to Liverpool. Caught two matches (vs ManU and vs Everton). Aaron and colleagues from The Experiences Firm were warm, friendly and knowledgeable. Highly recommend them for anyone looking to watch live matches in the UK
Kenneth Chan
Went for a trip recently w Aaron and Serena. Trip was well organized and smooth : ) Enjoyed the camaraderie w fellow Liverpool fans and the fantastic atmosphere at Anfield!
Andrew Ang
Very good experience with Aaron and team. My 6th trip to London and met with pleasant surprises! Among all my travels to London, this was the best and most enjoyed trip! Thanks Aaron, Dinesh for making this possible. Highly recommended tour company for the sporting travelling needs. 2 thumbs up!
R Selvan
A wonderful experience working with them and they are very proactive rather than you going to them for query"
St Hilda's Secondary School
The trip was their first world cup arrangement. So I have my worry and doubt that can they pull it off? Should I go for the authorised FIFA match hospitality partner. And I have my concerns too about physical personal security, about ease of Transportation, language problems and accommodation. Within the first few days, I have no such things to worry at all and have a wonderful time for next 2 weeks in Moscow. Watch 7 live matches in two different stadiums in Moscow. They have arranged a local russian guide who literally stick with us for the duration of the trip including bringing us to several tourist attractions around Moscow including authentic russian and Georgian food. Never really have any mind on anything other than football for the entire trip,. But I realised how much I was enriched by the beauty of Moscow,. The churches,. The historical sites, the cultures. It was just magnificent. Doubly blessed.