ABOUT US
Connecting Sports Assets with Corporates
and the Sporting Fans
Our Company Profile


Since our inception as a travel agency in 2010, The Experiences Firm (Formerly known as 1896 Travel), has built a reputation for delivering top-notch live experience services and the comprehensive understanding for the sports industry’s dynamic landscape.
Led by CEO and Founder Aaron Kok, our dedicated team combines expertise in commercialisation with innovative strategies and proven methods to deliver high-end experiences that seamlessly connect fans, athletes, and brands in unforgettable ways.
Our Philosophy

At The Experiences Firm, we believe in a client-first approach, where every decision is made with our stakeholders’ best interests at heart. Our commitment to transparency, dedication, and innovation has earned us the trust of Sports Fans, IP Owners and Partners alike.
Together, we redefine Live Sports Experiences, bridging Asia with the global sports world and reinventing the sports ecosystem to benefit all stakeholders.
Our Focus

Assets
Equipped with profound knowledge on the sports industry, The Experiences Firm build sustainable ecosystems to support clubs and athletes through the commercialisation of sports assets.

Brands
Leveraging on our extensive network, The Experiences Firm forge partnerships that enhances brand exposure, creating value and memorable moments for both fans and clients.

Fans
For passionate fans, every game is an adventure. 1896 Travel, powered by The Experiences Firm, not only offers bespoke travel packages to events but also brings the event experience to them, bridging the gap between the Live Sports Experience and the fan.